《International Journal Of Advertising》重点专注发布Multiple领域的新研究，旨在促进和传播该领域相关的新技术和新知识。鼓励该领域研究者详细地发表他们的高质量实验研究和理论结果。该杂志创刊至今，在Multiple领域，有较高影响力，对来稿文章质量要求较高，稿件投稿过审难度较大。欢迎广大同领域研究者投稿该杂志。
| CiteScore | SJR | SNIP | CiteScore排名 | |||
|---|---|---|---|---|---|---|
| 13.9 | 2.581 | 2.415 | 学科类别 | 分区 | 排名 | 百分位 |
|
大类：大类：SocialSciences
小类：小类：Communication
|
Q1 | 5/511 | 99% | |||
|
大类：大类：SocialSciences
小类：小类：Marketing
|
Q1 | 23/210 | 89% | |||
| 按JIF指标学科分区 | 收录子集 | 分区 | 排名 | 百分位 |
|---|---|---|---|---|
| 学科：BUSINESS | SSCI | Q1 | 61 / 302 | 80% |
| 学科：COMMUNICATION | SSCI | Q1 | 8 / 227 | 96.7% |
| 按JCI指标学科分区 | 收录子集 | 分区 | 排名 | 百分位 |
|---|---|---|---|---|
| 学科：BUSINESS | SSCI | Q1 | 43 / 302 | 85.93% |
| 学科：COMMUNICATION | SSCI | Q1 | 30 / 227 | 87% |
文章名称
引用次数
The current state of knowledge on electronic word-of-mouth in advertising research
17
The use of sampling methods in advertising research: a gap between theory and practice
16
Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers eWOM
16
Advertising targeting young children: an overview of 10 years of research (2006-2016)
15
The effect of exposure to sexual appeals in advertisements on memory, attitude, and purchase intention: a meta-analytic review
13
Disclosing brand placement to young children
13
Understanding the effects of different review features on purchase probability
12
What does the brand say? Effects of brand feedback to negative eWOM on brand trust and purchase intentions
12
Temporal duration and attribution process of cause-related marketing: moderating roles of self-construal and product involvement
12
Cause-related marketing persuasion research: an integrated framework and directions for further research
12
国家/地区
发文量
TUSA
126
TSouth Korea
56
TCHINA MAINLAND
23
TGERMANY (FED REP GER)
16
TNetherlands
16
TAustria
12
TBelgium
10
TAustralia
9
TCanada
8
TSingapore
6
